conversion-tracking

Set up, audit, verify, or fix website conversion tracking. Use when the conversion is a form submission, booked meeting, chat, phone call, signup, or purchase; when conversions must reach Google Ads, Meta, GA4, LinkedIn, TikTok, or Microsoft Ads; when the work involves GTM tags and dataLayer events, pixels, the Conversions API (CAPI), Enhanced Conversions, server-side tagging, or gclid and fbclid capture; or when the user reports conversion problems like "conversions stopped", "double counting", "spend but no conversions", "GA4 and Google Ads don't match", or an Unverified or Inactive status. Covers lead gen and ecommerce. Always fire on confirmed success, never the submit click; verify a test conversion arrives; diagnose before changing anything; offer free and native paths alongside paid ones and disclose partner tools. For tracking plans and UTMs, see analytics. For attribution models, see attribution. For campaigns and bidding, see ads. For CRM lead-stage design, see revops.

Agent Skill from coreyhaines31/marketingskills

Copilot Studio

Passes documented load rules

No documented load rule failed.

Microsoft 365 Copilot Preview, Frontier tenants only

Needs changes

Fails: Instructions are under 20,000 characters (M365-INSTRUCTIONS)
instructions are 29,675 characters
rule · Microsoft 365 Copilot: What is a skill

An agent can have at most 8 skills. Custom skills aren't available in tenants that use Microsoft Purview Information Barriers.

Compatible isn't the same as safe. These verdicts only say whether a skill's files follow Microsoft's documented load rules. The checker reads files and never runs them, and it doesn't review what a skill or its scripts actually do. Read a skill's instructions and scripts before you add it to an agent.

Standards signals

Meets the agentskills.io required fields.

Frontmatter	Present and parsed Spec: frontmatter
name	Meets the spec (1-64 chars, a-z 0-9 hyphens) Spec: name
description	Present, 1-1,024 characters Spec: description
compatibility	Absent or under 500 characters Spec: compatibility
Name matches folder	Yes (`conversion-tracking`) Spec: name

Observed from the public SKILL.md at the commit above on 2026-10-23. Not a certification: AAIF and the Agent Skills project don't certify skills. Validate your own skill with skills-ref validate.

Source repo	coreyhaines31/marketingskills
Path	skills/conversion-tracking/SKILL.md
Commit checked	`e85f3cbc2e4a`
Repo license	MIT
Files	75
Scripts	28 (28 scanned for the sandbox heuristic)
Instructions	29,675 characters
Deepest folder	3 below the skill folder
Rules version	2026-10-22

Re-check the latest version How skill checks work

Is this wrong or out of date? Email us. Skills data built 2026-10-23; rules as of 2026-10-22.

Rule-based checks of public files against Microsoft's documented load rules, not tested in Copilot Studio or Microsoft 365 Copilot. Independent project, not affiliated with Microsoft.